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Now it is here, and we are positioned to navigate the industry toward a new model of responsible advertising that respects people while delivering value to companies. “We’ve long believed the deprecation of cookies and a reckoning of the online advertising ecosystem was coming - and was much needed. “As advertising changes and the future of the web’s business model hangs in the balance, we have been exploring new and responsible ways to monetize that align with our values and set us apart,” Mitchell Baker, CEO and chairwoman of Mozilla Foundation, writes in today’s announcement. That may be down from 88% in 2019, but for all intents and purposes, Mozilla remains fully dependent on Google for the time being.ĭiversifying its revenue sources is really the only way for Mozilla to decrease its reliance on a search deal with a company that is both a competitor, thanks to its dominant Chrome browser, and is increasingly out of alignment with Mozilla’s overall philosophy. Still, in 2020, 86% of Mozilla’s revenue came from its search deal with Google. The Mozilla VPN service saw a revenue increase of 450% from 2020 to 2021. As Mozilla executive VP Angela Plohman and CFO Eric Muhlheim noted in today’s announcement, revenue from new product offerings will grow 150% this year and account for 14% of the organization’s revenue in 2021. What’s maybe most important, though, is that Mozilla’s new products like its Mozilla VPN service, Firefox Relay Premium, Pocket and other commercial initiatives are slowly but surely starting to pay off.

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